12. Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Another fascinating read from Malcolm Gladwell. I unintentionally listened to the abridged version (3+ hours versus 8+ hours). He talks about how epidemics and trends start, and how they have three different kinds of people: connectors (one of my top 5 Strengthsfinder traits), mavens (I am partially this also), and salespeople. He talks about the spread of disease, the re-emergence of Hush Puppies as a fashion trend, Sesame Street, and other things. It was really good! Highly recommend!
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