Tuesday, July 09, 2019

42. Sparkle and Spin



I liked this one. It is part of the 1000 Books list, and it is playful and the history of the Rands probably is the reason why it is on the list.

From: James Mustich

The corporate identities that designer Paul Rand created for IBM, Westinghouse, ABC, and Steve Jobs’s NeXT made him one of the most acclaimed and influential designers of the twentieth century. Between 1956 and 1970, he also used his gift for simple, colorful, and bold graphic brilliance to illustrate—“realize” is probably a better word—children’s books written by his wife, Ann. Sparkle and Spin celebrates the genius of words and their capacity to express all manner of meaning, and the two-dimensional displays of cutouts, collages, and spare representational forms that Rand deploys across the pages convey an attentiveness that few picture books can match. 
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